AI is often associated with soulless, robotic content that lacks the creativity and emotion that human writers can bring to the table. However, when used correctly, AI can actually help bloggers create higher-quality posts that are published more frequently. In fact, leveraging AI can even transform a blog and take it to the next level.
In this article, experts from navAI will share their expertise on how to use AI for blogging in the right way. They will provide a step-by-step guide on how to create AI blog posts, including brainstorming ideas, finding keywords, creating an outline, writing/generating the article, polishing and editing, and publishing. Additionally, the author will delve into the roles of both the blogger and AI in the content creation process, as well as the importance of understanding SEO, search intent, and keywords.
Steps To Creating AI Blog Posts (And The Tools To Use)
Creating AI blog posts that provide value to the readers is the ultimate goal. The following steps will help you create high-quality content that solves a problem, teaches something new, or makes the reader’s life easier.
1. Brainstorm Blog Post Ideas
Generating ideas is the first step to creating AI blog posts. Start with pillar topics that you have expertise in and can speak about for years to come. Use AI brainstorming tools like ChatGPT to prompt the system with a “seed keyword” and develop subtopics underneath it. Consider your audience and choose ideas that resonate with them. Use your expertise to filter out irrelevant ideas suggested by the AI tool.
2. Find Keywords
Keywords still play an important role in blogging. Use a keyword research tool like Ahrefs to understand which ideas to focus on based on search traffic and keyword difficulty. Keep in mind the search intent behind different keywords and target transactional or informational keywords accordingly. Use AI tools to get feedback on specific keywords and optimize your content accordingly.
3. Create An Outline
Create a solid outline based on your expertise and the points you want to cover in your article. Use bullet points to structure your outline and guide the AI tool when generating content. Use AI writing software like Jasper to create and flesh out your outline. Consider the level of complexity you want in your outline and ensure there is a logical flow of information. Let your outline rest before moving to the next step.
4. Write/Generate Your Article
Work with the AI tool to create the proper blog posts based on your brand voice, style, and tone. Provide clear instructions in your prompts and include any keywords you want the AI to include. Use AI to assemble pieces like a jigsaw puzzle and make the final output your own by inserting your expertise, life stories, lessons learned, personality, and more.
5. Polish And Edit
Polish and edit your article before publishing it. Edit for grammar, spelling, and punctuation errors. Ensure that the content flows logically and is easy to read. Use AI editing tools to get feedback on the language and tone of your content.
6. Publish
Publish your AI-generated blog post on your website or blog. Share it on social media and other relevant platforms to reach a wider audience.
7. Get Iterative Feedback
Get feedback from your audience and use it to iterate and improve your content. Use AI tools to analyze the performance of your blog posts and optimize them accordingly. Keep providing value to your readers and always put them first.
Understanding SEO, Search Intent And Keywords
Creating blog posts with proper SEO practices is crucial for increasing website visibility and attracting more traffic. This traffic can lead to higher engagement, more product sales, and increased subscriptions to newsletters.
One of the key components of SEO is understanding search intent. Search intent refers to the reason why a user searches for something on Google. By understanding this intent, bloggers can create useful content that ranks well in search results.
There are multiple types of search intent, but two important ones are informational and transactional intent. Informational intent refers to users searching for information on a topic, while transactional intent refers to users searching for specific products or services to purchase.
To address informational intent, bloggers should create content focused on answering readers’ questions and providing information on a topic. For example, creating articles with keywords such as “how to start a blog” or “blogging for beginners” can help provide beginners with the information they need to get started.
As users become more knowledgeable on a topic, they may start asking more specific questions about products or services related to that topic. This is where transactional intent comes into play. Bloggers can create content focused on specific solutions to problems users have, such as “top 10 blogging tools for beginners” or “best blog hosting services for beginners.”
By addressing both informational and transactional intent, bloggers can meet users where they are in their journey and provide them with the information they need to make informed decisions. This not only helps improve website visibility but also establishes trust with readers and potential customers.
Your Role vs. AI Role’s (Can AI Do It All?)
As an expert in your niche, you are responsible for the strategic planning of your blog, including its vision, tone, and style. While AI can assist in generating ideas and writing content, it cannot replace human creativity and expertise. The best content comes from a human-AI collaboration that focuses on the strengths of each entity. AI can be used to accelerate the process of completing repetitive tasks, but it should not be seen as a replacement for core blogging skills.
It’s important to view AI as a valuable assistant that follows your orders, rather than a tool that can do it all. By leveraging the strengths of both human and AI, you can create content that is unique and engaging, while also being efficient in completing tasks. Remember that AI cannot replicate the unique voice and perspective that only a human can provide, so it’s important to maintain your role as the expert in your niche.
Conclusion
In today’s digital age, AI has become an essential tool for bloggers to create high-quality content efficiently. However, AI-generated content lacks the personal touch that human writers can provide. It is crucial for bloggers to find the right balance between AI-generated content and their personal touch to create a successful blog post.
To make the most of AI tools, bloggers can read AdamEnfroy.com’s guide on leveraging AI to elevate their blog. This guide provides a step-by-step approach to integrating AI writing tools seamlessly into a blogger’s content strategy. Additionally, bloggers can review the top AI content generators of the year to find the right tool for their needs.
For bloggers who use video content as part of their strategy, AI can also simplify the video creation process. By mastering the art of engaging YouTube Shorts via AI and using AI technologies to produce YouTube content, bloggers can take their video content to the next level.
Overall, AI can be a valuable asset for bloggers looking to create high-quality content efficiently. By finding the right balance between AI-generated content and their personal touch, bloggers can create one successful blog post after another.
